RUEPOINT

Ruepoint is a communications insights and measurement company that helps organizations make smarter, data-based decisions about their media and PR. With many years of experience, the team focuses on giving clients useful insights, clear analysis, and personal support, so they can stay ahead in a fast-changing media world.

To improve their work, Ruepoint wanted to build their own media intelligence system — replacing several outside tools with one strong internal solution. I joined the project as the system’s designer, helping shape how it works and how people use it.