Ana Tzarev

A campaign to promote the idea and the world-wide exhibition Love & Peace by the famous artist - Ana Tzarev. The ongoing campaign is build around the website where anyone from around the globe can become a part of the epic tale. All that needs to be done is send a picture via the Love & Peace app, Instagram or twitter followed by an unique hashtag #lovepeaceflower.

The special mobile app connected to the website informs users at location about the exhibition, its creator, the flower. Using the app they could upload their photos right away and add their story to the tale.

The whole campaign wouldn’t have happened without Pavleye.